Standard services
- Standard services - a full cycle of marketing research with a standard structure:
- I STAGE. Forming purposes and tasks of the research;
- II STAGE. Designing the research program:
- Studying problematics (a study research);
- Choosing the methods of research;
- General, and then selective assemblage/set definition(sampling creation);
- Research devises development (questionnaires, cards, topic guide);
- III STAGE. Practical realization of the research program:
- Collecting primary information (quantitative and qualitative methods of research);
- Data processing, making up a report;
- IV STAGE. A report presentation provided to a customer in accordance with a primarily agreed form:
- Presenting the data obtained after the research;
- Analyzing the obtained data according to the purposes and tasks of the research;
- Conclusions and recommendations;
- Customized services - contain a wide variety of services in the sphere of marketing research, made up to satisfy any specific requests of a customer. Each marketing research is designed to satisfy a particular Client;
- A complex of marketing measures for commercial real estate (restaurants, offices, shopping malls etc.);
- Limited-service suppliers - includes one or a few marketing research stages;
- Field services - provide data gathering services for a current research;
- Аnalytical services - project development services for marketing research. Marketing consulting.
We are building our policy of conducting marketing research, basing on a concrete needs of a concrete Client.
Our strengths
- Wide experience of work in the market has allowed to save up a unique operational experience with various groups of the goods and services. A number of successfully existing and well-known brands in Ukraine is the mortgage of our professionalism;
- We are carrying out a full cycle of marketing researches – starting from revealing the purposes of our research and developing the research program till preparation of the analytical report. A team of experts of the company applies a wide range of methods;
- The debugged scheme of information gathering and processing. The company possesses its own network of interviewers in all regional cities of Ukraine. The wide network of interviewers allows to realize big research projects operatively. Close partner relationships with colleagues and contractors in the regions provide the opportunity of carrying out full-scale marketing researches all over Ukraine.
Methods of research
- A study research. Secondary data collection, reliability checking, analysis;
- A focus-group. Qualitative method of marketing research by means of an interview given by a group of respondents to a specially trained moderator according to a specially designed topic guide;
- Questioning. Made up with the help of a structured questionnaire, offered to be filled in by the respondents selected from the general aggregate, in order to obtain a certain information from them;
- Expert questioning. A questioning of the respondents possessing enough skills in a certain sphere of experts/specialists;
- Content-analysis. Objective, systematic and quantitatively defined characteristics of basic parameters of communications;
- Home test. Product testing in a “home” environment, conditions of their real usage;
- Hall test. Testing certain product characteristics in a closed environment; creating purchase conditions;
- Mystery shopping. Evaluating sale conditions & service quality with the help of shopping performed by research company specialists;
- Projection method. None structured and indirect method aimed to make the respondents express their hidden reasons, opinions and attitudes/feelings towards the studied issue;
- Association methods. A kind of projection methods, when the respondent is offered an object and then asked to express his first idea, which has come to his mind.
